Hello, I’m Praneeta

Skilled in crafting intuitive digital experiences by combining user research, user flows, and usability testing. I begin by identifying user needs and pain points through research and testing, then design thoughtful, user-centered solutions. From wireframes to high-fidelity prototypes, I focus on usability, accessibility, and seamless interaction. I iterate based on real feedback to ensure each design not only looks good but works effectively.

Education

 

Thomas Jefferson University – Philadelphia, USA                                     Aug 2024 – May 2026

Masters in User Experience and Interaction Design

• Curriculum focuses on interactive design, research methodologies, information Architecture, AI, and cognitive psychology.

• Capstone project emphasizes real-world application of UX skills. California State

Polytechnic University, Pomona– Pomona, California                             Aug 2020 – May 2024

Bachelors of Fine Arts in Visual Communication Design

  • Hands-on courses in Typography, Illustration, 3D model making and Digital Photography.

  • Advanced training in Marketing, Package design and Print Making.

Academic Projects

Designing With And For AI- Ai Powered Dog Traning Assistant Summer 2025

  • Designed an AI-powered dog training app using UX Pilot and Lovable AI, tailored for experienced owners facing challenges with new breeds.

  • Integrated a conversational chatbot to deliver real-time, personalized training support and guidance.

  • Built dynamic training modules with feedback loops, SOS mode, and motivation-based plans.

HydroFlow Mobile App Spring 2025                                                                              

 

  • Designed a habit-forming journaling app using the Hooked Model to enhance user engagement.

  • Conducted Business Model Canvas analysis, pretotyping, and usability testing to validate concepts.

  • Developed visual designs and high-fidelity prototypes to improve user interaction.

  • Focused on usability testing and retention, integrating feedback to refine the experience.

     

    SGXNYC Website, E-Commerence Integration & Innovation Feature Fall 2024 

     

      • Integrated e-commerce features for SGX NYC’s website, preserving brand identity across web and mobile platforms.

      • Created variables and components to streamline the design process and enhance development efficiency.

      • Conducted brand research and implemented SAS integration to boost customer retention and acquisition.

      • Introduced the “Personalized Style Board” feature, an interactive tool for users to explore hairstyles, learn product usage, and purchase directly, increasing engagement and repeat visits. 

      Design Research – Usage of AI in Fashion Design Ideation Process Fall 2024                                                                             

        • Conducted research on AI chatbots in the design ideation process, interviewing 12 students and the Dean of Fashion at Jefferson University.

        • Collected data through surveys, screenings, and user interviews to understand AI’s role in creative workflows.

        • Analyzed findings and developed insights and recommendations for improving AI integration in design.

        • Presented key takeaways and suggestions to the Dean of Fashion, highlighting AI’s potential in enhancing ideation and problem-solving in design education.

         

        Praneeta Sirigiri

        Feel free to contact me regarding employment opportunities or collaborations, and learn more about my skills, experiences, and passion for designing.